So much as gone on since my last post in January that I don’t even know where to begin. Over the last few months, my life has changed drastically, and in a very amazing way.
When I stopped posting in January, I was seriously burnt out from blogging. Most people thinking blogging is an easy, fun job. It can be fun, but it is far from easy. Most people who blog work 40 or more hours a week for a part-time or less income, before expenses. Only a small percentage of bloggers can actually make it a sustainable income as I did.
The Dark Side
To pull back the curtain on blogging a little, I wish to explain what’s going on behind the scenes and what I’m seeing in groups where bloggers congregate and commiserate. I routinely worked 60-80 hours a week for a full-time income. I was grateful for the money and the ability to stay home with my kids, but the long hours and difficult competition took a toll on my health and our family. The industry has become increasingly cut throat as more people enter blogging; as more people attempt to undercut their competitors to get an edge, the entire industry becomes unsustainable.
On top of that, there is an entire industry built on stealing content from bloggers and using it as their own to generate revenue. Since they don’t have to spend time creating content, they can spend all of their time doing affiliate marketing on the posts they have stolen from you. Blogging has become a mass of being a watchdog, a promoter, a marketer and much more, to the point that it just wears you down. People stealing from you or trying to one-up you is a constant aggravation- I spent at least 5 hours in the last week dealing with theft.
Others aren’t content to their own thing and be themselves and charge what they’re worth, instead they have to try to out-compete you and put you down. Then there’s the sensationalist, poorly researched posts that scare people for no good reason, just to draw advertising revenue. You see, much of the income in blogging is based on the number of eyeballs that see the post, and the more controversy it creates, the more the blogger makes, whether or not the information is accurate or well-researched. The more it stirs people up, the better.
The sad part is that bettering life doesn’t come through cut-throat competition or poorly written, sensationalist posts, but by making solid, well-researched information available to all. Unfortunately, few bloggers have time to write well researched posts (or they pay a ghost writer to do it for them), as they’re spending all of their time marketing and doing other publicity. It may take 5 hours to research and write a post, but a blogger can easily spend 15-20 hours promoting that single post to get traffic. Writing two posts a week can be a full-time job, before you work on any paid products.
I was beyond burnt out. You can be as passionate about a subject as possible, but that doesn’t mean you won’t eventually burn out when you’re overworked and underpaid for the number of hours you’re putting in. As I spend less time blogging and working and more time helping other bloggers with technical questions, I see more and more bloggers around me who are burnt out and their health is suffering from the heavy workload they’re under and they see no way out because they have to meet the bills. I see passion wearing thin in the face of very real health problems and the inability to feed their kids for some of these bloggers.
The break was desperately needed for me. And other bloggers are making the same decision to take break, with good reason.
The Blog Products
As a result, I’ve spent a good amount of time deciding what to do with the blog and the real food products, e-books and menu mailers. The products are going to go through some changes. The video classes will go away, and the books and menu mailers will become available for instant download instead of weekly delivery. Everything available will go to one-time purchases instead of subscription purchases. And our shopping cart and delivery system will change. The back-end that contains the membership area will no longer be available. These changes will take a little time to put into place.
As of June 15th, the membership area will no longer be available. If you have purchased something and you wish to download it, please do so before that date. Those of you who have current subscriptions and memberships will be contacted and arrangements made to finish delivery of your downloads to fulfill your subscription before it is cancelled.
The blog will remain online, and I will add new recipes and content as I have time and feel creative. I would like to have the opportunity to share what I’m learning and what I’m creating, as I continue to learn about health and cooking.
I’ve also learned a lot about my health and I’ve found some things that are working very well for me. I’d like to share those with you, especially the positive progress I’ve made with balancing my hormones and in fine-tuning my diet, how I found that stress was effecting me, and more.
Finally, being a wife and mother is about far more than food. I’ll share our projects and other fun things we’re doing around the house. Now that I have a better income and work fewer hours, we are doing some badly needed updates to the house.
It’s been a wild and crazy seven years. I appreciate my readers. Many of you have become friends. If you would like to friend me personally on facebook, you may do so here.